CRM & Growth
Insights: crm & growth for jewellery businesses.
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CRM & Growth
Your CRM knows the customer. Your POS knows the sale. They have never spoken.
Your POS records the sale, your CRM records the customer, and the two never speak. How to connect them, which data to sync, and what changes on the floor.
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CRM & Growth
The 10+1 scheme is an eleven-month relationship, not a payment plan
A monthly savings scheme gives a jeweller eleven months of contact with a committed customer. Most businesses treat it as a ledger entry. What that costs.
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CRM & Growth
A festive campaign is not a bulk WhatsApp
The same festive message to every contact is the fastest way to be blocked. Segmentation, timing and consent for jewellery brands using WhatsApp properly.
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CRM & Growth
The walk-in who bought once and was never contacted again
A jewellery customer who bought once is the most likely person to buy again, and the least likely to be contacted. The retention gap, and what closes it.
