Ecommerce
Insights: ecommerce for jewellery businesses.
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Ecommerce
One ring is never one price
A single ring design can carry hundreds of legitimate prices once metal, purity, size and stone quality combine. Why jewellery catalogues break generic.
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Ecommerce
A template cannot price a 22K bangle
A 22K bangle is priced by weight, gold rate, making charges and stones. Why generic templates break on jewellery pricing, and when to go custom.
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Ecommerce
Photographs sell the piece. Variants sell the order.
Great jewellery photography brings a customer to the page. Catalogue structure decides whether she can order what she actually wants.
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Ecommerce
Why jewellery carts get abandoned at the making charge
Jewellery carts are abandoned at a specific moment: when a cost appears that was not visible on the product page. What causes it and how to remove the surprise.
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Ecommerce
The product page that has to change at 09:47 every morning
When the morning rate publishes, every price on a jewellery website becomes wrong at once. How live rate integration works, and what breaks when it does not.
